This bar takes 2nd place of the 3 I tried. The sea salt, being very subtle, helps to mask the distinct red fruit flavors as manifest by the plain 70% bar. I like a slightly richer tasting chocolate with flavor notes of dark fruit, cigar box, mineral complex and a smooth rich mouthfeel. Product was delivered by carrier with separated and recrystallized cocoa butter throughout the bar. Twelve dollars is expensive for a 2 oz bar. Especially when shipping doubles that price. Very disappointed to receive the product in less than expected condition.